Sentence or two intro – restate search query

Answer the query in 300 characters or less to win search snippet – encyclopedic like

Follow up with related questions – break the topic down further into specific segments – and answer related questions

Ex: Types of classes, costs of classes, who they’re best for, what to pick for you

3-5 subtopics that are on point with that core search query – that you can dive into more detail on and give a thouruogh answer

Subheadings for each of them – with a couple paragraphs

Shoot for 1,000 words

then within each article you can link to products, cross link, etc.

Reference the last half of this vid for future stuff: bigger posts, etc.