Sentence or two intro – restate search query
Answer the query in 300 characters or less to win search snippet – encyclopedic like
Follow up with related questions – break the topic down further into specific segments – and answer related questions
Ex: Types of classes, costs of classes, who they’re best for, what to pick for you
3-5 subtopics that are on point with that core search query – that you can dive into more detail on and give a thouruogh answer
Subheadings for each of them – with a couple paragraphs
Shoot for 1,000 words
then within each article you can link to products, cross link, etc.
Reference the last half of this vid for future stuff: https://www.youtube.com/watch?v=u8rDr3CnJSM bigger posts, etc.